Impact tab
Connect GA4 and Google Tag Manager to unlock the full dashboard. Once connected, you get:- Traffic – Total sessions from all sources (including AI-driven visits we attribute)
- Conversions – Total key events (conversions) from your GA4 property
- Revenue – Total revenue from all traffic sources
- Branded demand – Direct traffic from users who typed your URL or brand name




- Google AI Overview
- ChatGPT
- Perplexity
- Gemini
- Claude
- Grok
- Copilot
Connect GA4 and Google Tag Manager to see traffic, conversions, revenue, and branded demand. Without them, those KPI cards stay locked.
Competitors tab
Use the Competitors tab to see share of voice and mention trends vs your competitors across AI platforms, so you can adjust strategy where others are winning.API export (automation)
To pull the same LLM metrics and GA reporting series outside the app (for slide decks, client PDFs, or internal warehouses), use the Reporting dashboard endpoints documented in API → Reporting dashboard:/report— Report: weekly mention/citation/competitor series and breakdowns (filters: period, collections/tags, intent, providers, location)./ga-report— GA report: fullanalyticspayload plusfiltered_dailyrows with per-platform session logic matching the UI.
project_id where required. Periods are 7 / 30 / 365 days for week / month / year.
How marketing teams use this data
- See which AI engines send traffic and conversions and focus optimizations on the platforms that affect your pipeline.
- Find high-performing pages that AI engines cite and invest in updates, distribution, and related content.
- Spot weak or ignored pages and improve structure and clarity so AI models surface them more often.
- Compare visibility against competitors and target topics where they dominate AI answers.
- Use prompt-level insights to shape content around the questions people actually ask.