*Case studies & KPIs for illustrative purposes only
*Case studies & KPIs for illustrative purposes only
CASE STUDY
Client Intro: Superhuman
Client Intro: Superhuman
Superhuman is an email client designed for high-efficiency communication, known for its speed, clean design, and productivity features. With a strong focus on premium users, Superhuman has expanded into the enterprise market, targeting companies that value productivity at scale. However, entering the enterprise segment brought new challenges in the sales cycle, with extended timelines and complex decision-making processes.
Superhuman is an email client designed for high-efficiency communication, known for its speed, clean design, and productivity features. With a strong focus on premium users, Superhuman has expanded into the enterprise market, targeting companies that value productivity at scale. However, entering the enterprise segment brought new challenges in the sales cycle, with extended timelines and complex decision-making processes.
The Challenge
The Challenge
Superhuman’s enterprise sales team noticed significant friction in their sales cycle:
Long Sales Cycles: Enterprise deals often required multiple touchpoints and extensive nurturing, slowing down the sales process.
Time-Consuming Qualification: Sales reps spent considerable time qualifying leads, many of which didn’t align with Superhuman’s ideal customer profile.
Information Gaps: Decision-makers often needed specific information or resources, leading to delays in progressing deals.
Superhuman needed a solution to:
Engage and qualify enterprise leads earlier in the process.
Reduce time spent on manual lead qualification and information delivery.
Accelerate the sales cycle by guiding prospects to the right resources more efficiently.
Superhuman’s enterprise sales team noticed significant friction in their sales cycle:
Long Sales Cycles: Enterprise deals often required multiple touchpoints and extensive nurturing, slowing down the sales process.
Time-Consuming Qualification: Sales reps spent considerable time qualifying leads, many of which didn’t align with Superhuman’s ideal customer profile.
Information Gaps: Decision-makers often needed specific information or resources, leading to delays in progressing deals.
Superhuman needed a solution to:
Engage and qualify enterprise leads earlier in the process.
Reduce time spent on manual lead qualification and information delivery.
Accelerate the sales cycle by guiding prospects to the right resources more efficiently.
The Solution
The Solution
Superhuman implemented Telepathic’s AI voice-first SDR to engage enterprise leads directly from their landing pages. Telepathic’s AI provided a voice-first interaction that:
Proactively Engaged Visitors: Telepathic interacted with visitors the moment they landed on the enterprise page, asking questions to understand their needs and intentions.
Delivered Targeted Resources: Depending on the visitor’s responses, Telepathic guided them to specific resources such as case studies, product demos, and whitepapers—accelerating their decision-making process.
Qualified Leads Early: Telepathic asked key qualification questions (e.g., company size, team needs, deployment timeline) to filter out leads that were not ready to engage, allowing Superhuman’s sales team to focus on high-potential prospects.
Streamlined Sales Handoffs: Once qualified, leads were instantly routed to the appropriate sales reps with detailed context, reducing the time required for discovery calls.
Superhuman implemented Telepathic’s AI voice-first SDR to engage enterprise leads directly from their landing pages. Telepathic’s AI provided a voice-first interaction that:
Proactively Engaged Visitors: Telepathic interacted with visitors the moment they landed on the enterprise page, asking questions to understand their needs and intentions.
Delivered Targeted Resources: Depending on the visitor’s responses, Telepathic guided them to specific resources such as case studies, product demos, and whitepapers—accelerating their decision-making process.
Qualified Leads Early: Telepathic asked key qualification questions (e.g., company size, team needs, deployment timeline) to filter out leads that were not ready to engage, allowing Superhuman’s sales team to focus on high-potential prospects.
Streamlined Sales Handoffs: Once qualified, leads were instantly routed to the appropriate sales reps with detailed context, reducing the time required for discovery calls.
The Implementation
The Implementation
Superhuman integrated Telepathic into their website without major disruptions. The AI was configured to reflect Superhuman’s brand voice and enterprise sales priorities. Within days, Telepathic was operational, driving interactions and qualifying leads on autopilot.
Superhuman integrated Telepathic into their website without major disruptions. The AI was configured to reflect Superhuman’s brand voice and enterprise sales priorities. Within days, Telepathic was operational, driving interactions and qualifying leads on autopilot.
Results
Results
After three months of using Telepathic, Superhuman saw substantial improvements in their enterprise sales process:
22% Reduction in Enterprise Sales Cycle Length: By delivering targeted resources and qualifying leads earlier, Telepathic shortened the decision-making process, speeding up deal closures.
35% Improvement in Sales Rep Efficiency: With leads pre-qualified by Telepathic, sales reps could focus on high-intent prospects, resulting in more productive interactions.
Higher Conversion Rates from Qualified Leads: Leads that engaged with Telepathic were 28% more likely to convert, thanks to the personalized experience and timely delivery of relevant information.
After three months of using Telepathic, Superhuman saw substantial improvements in their enterprise sales process:
22% Reduction in Enterprise Sales Cycle Length: By delivering targeted resources and qualifying leads earlier, Telepathic shortened the decision-making process, speeding up deal closures.
35% Improvement in Sales Rep Efficiency: With leads pre-qualified by Telepathic, sales reps could focus on high-intent prospects, resulting in more productive interactions.
Higher Conversion Rates from Qualified Leads: Leads that engaged with Telepathic were 28% more likely to convert, thanks to the personalized experience and timely delivery of relevant information.
Key Takeaways
Key Takeaways
Accelerated Decision-Making Leads to Faster Sales: By guiding prospects to the right resources and answering their questions in real-time, Telepathic significantly reduced the length of Superhuman’s enterprise sales cycle.
Automated Qualification Boosts Sales Efficiency: Telepathic’s ability to qualify leads based on key criteria allowed Superhuman’s sales team to prioritize high-value opportunities.
Data-Driven Insights Inform Better Engagement: Telepathic provided Superhuman with rich data on what information prospects sought most, helping them refine their sales messaging and content strategy.
Conclusion
Conclusion
Superhuman’s adoption of Telepathic’s AI voice-first SDR resulted in a 22% reduction in their enterprise sales cycle, proving the effectiveness of early engagement and automated lead qualification. By providing an interactive, voice-driven experience, Telepathic not only improved sales efficiency but also helped Superhuman close deals faster in the competitive enterprise market.
Superhuman’s adoption of Telepathic’s AI voice-first SDR resulted in a 22% reduction in their enterprise sales cycle, proving the effectiveness of early engagement and automated lead qualification. By providing an interactive, voice-driven experience, Telepathic not only improved sales efficiency but also helped Superhuman close deals faster in the competitive enterprise market.
© 2024 – Telepathic Software Inc.
© 2024 – Telepathic Software Inc.
© 2024 – Telepathic Software Inc.